Have you ever come across the adage, “the customer is always right”? Indeed, it rings truer today than ever!
The modern-day consumers crave accessibility and novel experiences, effortlessly available at their fingertips. Traditional physical venues, with their restricted seating capacities and rigid schedules, are increasingly being perceived as hurdles in the path of this seamless content consumption journey. Of course, there are circumstances where these challenges are worthwhile—for instance, experiencing the exhilarating visuals of “Flash” on an IMAX screen, or feeling the electrifying energy at a live concert of your favorite artist performing locally.
However, we need to acknowledge the reality: the sheer volume of new content, be it movies releasing each week or the multitude of live events happening, is overwhelming. It becomes practically impossible for the average consumer to keep pace, especially with the constraints of limited access that they encounter. The landscape of content consumption is changing, and the industry should adapt in order to satisfy the evolving desires of our audiences.
Consequently, a platform like VENUE emerges as an ideal solution, offering consumers the flexibility to access a diverse range of new content whenever and wherever their interest strikes. However, merely facilitating consumption isn’t the endgame. The intricate business elements need thoughtful consideration for devising a comprehensive solution.
Traditional revenue models for theatrical and live events hinge predominantly on ticket sales per person, referred to as the “Box Office” for movies or “The Gate” for live events. VENUE, as a pioneering digital exhibition platform, upholds this revenue model, ensuring each viewer’s participation is adequately accounted for.
Employing state-of-the-art technologies, such as XCINEX’s patented IP, Artificial Intelligence, and Computer Vision, VENUE certifies that a ticket corresponds to each engaged viewer. If the viewer count surpasses the number of purchased tickets, VENUE pauses the stream and initiates the process for additional ticket sales. This system ensures accountability, safeguarding the revenue streams of content creators and artists.
The result is a balanced ecosystem benefitting both creators and consumers. The existing business model is preserved, while simultaneously broadening the audience base. Ultimately, consumers attain the accessibility and content variety they desire, delivering a win-win situation for all stakeholders involved.
The value proposition of VENUE extends beyond merely enlarging the audience base. With the formidable capabilities of Artificial Intelligence, VENUE pledges to equip content creators with granular, insightful data about audience engagement.
By gathering data points based on probabilistic factors such as age, gender, race, as well as nuanced aspects like emotional responses—all without employing facial recognition—VENUE offers a detailed engagement portrait. These rich, multidimensional data insights empower content creators to understand their audience more profoundly and intimately.
Armed with this knowledge, creators can not only enhance the quality of their content but also tailor it to resonate more effectively with their audience. Artificial Intelligence is utilized here as well to provide creators suggestions and models to create more impactful content. VENUE hence provides an avenue for creators to foster stronger, more meaningful connections with their viewers, thereby improving their content strategy and boosting overall audience satisfaction.
Turning towards the consumer perspective, VENUE sets its sights higher than simply providing access to the latest in entertainment. Attuned to the evolving needs and desires of modern consumers, VENUE is dedicated to delivering immersive experiences unmatched by any other streaming service.
To transcend the ordinary, VENUE incorporates innovative add-on features. Imagine obtaining backstage VIP access, capturing digital selfies with your favorite artists, interacting with content creators through meet-and-greet sessions, or hosting virtual watch parties with your close ones—all achievable with a mere click. These are experiences that are often out of reach even for those attending events in-person at cinemas or arenas.
With a relentless focus on innovation, the implementation of Artificial Intelligence and a steadfast commitment to enhancing value to all stakeholders, VENUE is aiming to revolutionize the streaming landscape. The goal is to offer unprecedented value additions and transform digital entertainment like never before, truly setting a new standard for the industry.
Poised for launch this year on both the App Store and Play Store, VENUEmobile is set to transform every smartphone and tablet into a coveted gateway for early access to cinema releases and live events. This initiative enables consumers to engage with high-quality entertainment right on their personal devices, encapsulating the thrill of VIP experiences on a smaller, yet no less immersive, screen.
Further broadening its horizon, XCINEX is also eagerly preparing for the debut of VENUEx, their much-anticipated flagship media player. With VENUEx, the VIP viewing experience will be brought to the living room, expanding the boundaries of premium entertainment. This leap signifies the transition from the small screen to the larger, home-based arena, promising a richer and more immersive viewing experience for discerning audiences.
